Exceptional events in the new city of El Alamein for the first time in Egypt

The new city of El Alamein hosts the largest entertainment event in the world of entertainment in the Middle East, as its first activities begin on July 13th and continue throughout the summer season to provide a unique summer experience on the Mediterranean coast.

Million visitors

The festival, which receives a million visitors from all over the Arab world, includes many artistic and sporting events, as well as exhibitions and entertainment shows in the first and largest integrated regional tourism and entertainment destination in the new city of El Alamein, where international teams and federations of different sports participate in the festival’s sports events, in addition to historical concerts of the most prominent Artists from the Arab world and at the international level.

  Tourist experience

The new city of El Alamein offers a comprehensive tourist experience through the beach area, the historical area, and the cultural city, which is known as the City of Arts, which is built on an area of 260,000 acres. A cultural library, in addition to a building for developing Bedouin skills in the area to preserve the heritage character of the city of El Alamein.

  Organizing the New Alamein Festival

Major organizing companies and parties in Egypt and the Arab world participate in organizing the New Alamein Festival, where events and activities are held in three main areas at the level of the entire city around the clock with the availability of all public services at the highest international standards, in line with the design of the city in accordance with international standards in what is called the fourth-generation city. 

The New Alamein Festival is a natural reflection of the interest of the Egyptian state and the success it achieved during a short period in transforming the new city of El Alamein from a minefield into a charming spot with the best view of the Mediterranean coast, with a global design and implementation level compatible with the new republic, in an effort to make New Alamein the most important city International tourism, within continuous plans for development.

New Alamein Festival

The New Alamein Festival is sponsored by the National Bank of Egypt, City Edge Real Estate Development Company, WE Company, Egyptian Post, and Ezz Steel Company, as it is the largest entertainment event in Egypt and the Middle East, with a diverse agenda full of musical, sports and entertainment activities and events that occur for the first time on The land of Egypt, as one of the elements of attracting and revitalizing domestic and foreign tourism, in light of the general trend to make the new city of El Alamein the best tourist destination in the world.

Festival's activities

The festival's activities include a fashion show by "Michael Cinco", and concerts by a large number of stars in the Arab world, including a concert by the great musician Omar Khairat and the star Elissa and a concert by the star Tamer Hosni, in addition to a concert by the artist Ragheb Alama and the star Nancy Ajram, and the artist Angham and the Cairokee band and a concert by singer RUSS World Rap.

On the last days of the New Alamein Festival, the events are scheduled to witness the launch of the Al Alamein Awards ceremony, to honor the best creators in the Arab world, and to crown the winners of the season.