“Locanda” is an investment project for Amr Diab with “Emaar Properties”

Amr Diab celebrates the opening of his new project, the international "Locanda" hotel chain.

Artist Amr Diab announced, through his account on the "Instagram" website, the launch of a series of private hotels with the participation of Emirati businessman Mohamed Alabbar.

It is expected that the chain of hotels, which the plateau called "Locanda", will extend between Egypt and Dubai.

The project of Amr Diab and his friend, businessman Mohamed Al-Abbar, Chairman of the Board of Directors of Emaar Properties, the owner of huge real estate investments in Egypt and the Middle East region, and the owner of the North Coast Marassi.

It is a huge investment project that bears the brand of the plateau, and it comes about a year after a picture that brought the duo together after a business meeting brought them together, without revealing the details of the project to be launched, in which the Egyptian artist enters the field of business.

Earlier, after the Alabbar and Al-Hadaba meeting, sources said that the launch of the hotel chain will be from Marassi on the North Coast, which is owned by Al-Abbar, and in which Amr Diab also owns a restaurant.

  With Amr Diab's entry into investment projects with "Emaar", he thus breaks the barrier of refraining from entering the field of business, as he has been reticent over the past years on the idea of entering or participating in projects.

Locanda Amr Diab

“Locanda Amr Diab” is part of a series of hotels launched by the Emirati real estate company, which it started in 2020, when it opened the “Address” Marassi Golf Resort on the North Coast.

It is the first branch of the international hotel chain owned by Emaar Hospitality in Egypt and the Middle East outside the United Arab Emirates.

Fashion line

The plateau, Amr Diab, previously launched a fashion line bearing No. 34, less than a year ago, stressing that the new generation is his first concern, and commented: “I have been keen with the work team to provide products that are suitable for the younger generation”.  

He added “It is comparable to international products at much lower prices. I feel proud that a large part of these products is manufactured in Egypt with international standards.”

Amr Diab Eau de Parfum 34

Amr Diab also launched a new fragrance bearing his name and his favorite number, "Amr Diab Eau de Parfum 34".

In mid-February 2022, Amr Diab entered the digital business after his cooperation with the “Anghami” platform, where he revealed that he had officially contracted to release all his works produced by “Ni4 Media” and all his upcoming releases exclusively through the global application. To be freely available to more than 75 million subscribers across the platform.