Online marketing... its types and how to excel in it

If you want to succeed in the field of e-commerce, you need to develop appropriate marketing strategies, whether for marketing your online store, or for marketing products online, to reach your target audience. What are the appropriate ways to market products online?

What is social media marketing?

Marketing via social media is considered a method of marketing in general. It is an effective and reliable method, whether for small or large companies, as well as startups.

It aims to reach the targeted customers for their commercial activity, and works to increase customer interaction with the offered product or service provided through social media such as Facebook, Twitter, and others.

Here are 5 benefits of social media marketing:

The best social media companies in the Emirates prefer to follow the policy of marketing through social media because of its great importance and reaching the largest number of customers in a short time. Here are the benefits of marketing through social media:

1. Increase visitors and customers to your website.

2. Acquiring new customers and making more sales.

3. Supporting the brand and increasing its fame.

4. Lower cost compared to traditional marketing methods.

5. Improve communication and interaction with the target audience.

Types of online marketing 

There are several types of online marketing all of which aim to increase sales by reaching the largest segment of customers or users. The Internet is as follows:

1- Marketing via social media sites

Marketing through social networking sites or social media is one of the most important types of electronic marketing. Social media platforms such as Facebook, Twitter, Instagram, and other famous social media sites, have become among the most popular sites on the Internet, visited every day by hundreds of millions around the world, and thus marketing

Through these sites, the greatest spread of products and goods is achieved, and through social networking sites, advertising pages for the product can be created

Or create regular personal pages, through which the product is promoted. Goods and services can also be published through sponsored ads on popular pages. On social media sites.

2- Email marketing

One of the famous types of online marketing that has spread recently is e-mail marketing, through the mail Electronic communication can reach a huge number of customers or potential buyers of a good or service. Every day, visitors or users of the Internet exchange more than 100

Billion messages via e-mail, and therefore it is a wide field for introducing goods and products, and mailing lists can be prepared in which the product is described,

Introducing the brand and sending it with the click of a button to millions of email users. It is worth noting that there are companies specialized in promotion.

For goods and products by preparing email lists, and preparing emails to customers.

3- Content marketing is a type of online marketing

Content marketing has become one of the most important means of online marketing at the present time. Advertising products with pictures is not the only means of marketing. Rather, products can be promoted through content, writing articles, or describing goods and products in an attractive way. Therefore, blogs and websites have spread recently. Through which marketing articles are written and customers are introduced to the product or service provided, content marketing requires skill from the writer or the marketer, the customer reading certain content does not like to feel that he is just a targeted customer to sell the commodity.

 Rather, the content must be of primarily cognitive content, in which information and additions are provided to the reader, and within the article the commodity or product is promoted. Content marketing also needs to the site or blog on which the content is displayed must have an attractive design and a unique arrangement that can compete with other sites in the same field.

4 – Marketing via video clips

One of the means of online marketing is marketing through short video clips. Video sites, led by YouTube, have become among the most famous sites in the field of electronic marketing, and there is no wonder about that, as marketing experts say that one minute of a video clip affects the customer more than it does. 

There are a million written words or publish it on social media sites, or create a special channel for the product on YouTube, or agree with the owners of famous channels to promote the product by placing its video link in the description of their published videos. Placing advertisements through YouTube in the most popular videos is also considered of methods successful online marketing.

5 – Marketing through search engines

Search Engine Marketing is one of the distinguished means of marketing over the Internet. The first goal of website and blog owners is for the site to obtain an advanced ranking in search engines and to be ranked first in the first search results. This comes about through paying attention to the content, and through careful application of SEO rules. Approved by Google and publishing the keyword of the article in an appropriate manner, and other rules of online writing.