Modern real estate marketing methods

In light of the technical and electronic renaissance that the world is experiencing and the major transformation in services to the digital and electronic development aspect, many real estate companies, investors and property owners are turning to modern real estate marketing methods, the most prominent of which are the following:

social media sites

Social media platforms are the most effective methods for real estate marketing, especially Facebook, Instagram, and others. Real estate marketers have realized the importance of these platforms, so we find huge numbers of groups and pages specialized in real estate, whether for buying or selling purposes, on various social networking sites. If you want to deliver your ad to people interested in buying, this is an environment rich in potential customers. As for the things that should be taken into consideration when using social media platforms for real estate marketing, the most important of them can be summarized as follows:

Writing short and creative marketing content. You can learn about the best ways to write a distinctive real estate advertisement

• Use hashtags

• Use professional graphic designs and attach the company logo to them

• Respond to inquiries and interact with comments

• Use professional videos alongside written content

• Publish links to your real estate website on all communication platforms

Use the Google search engine

Advertising your real estate project via Google Ads helps promote the real estate project widely, by improving the ranking of your ads and increasing the number of visitors to the company’s website, thus increasing sales. On the other hand, real estate marketing through Google allows you to reach the target group of marketing at the right time, and the ability to reach advertisements to specific regions in the world according to the target group of marketing. If you choose this method, we present to you the most important things to consider:

1. Writing creative content that is compatible with search engines (SEO)

2. Use keywords

3. Write an attractive title that includes the main keyword

4. Establish statistics and data

5. Using e-marketing tools to analyze competitors’ content

Use YouTube

YouTube is the most popular site with more than 30 billion visits per month! Which makes it an ideal choice to be at the forefront of your marketing options, as your ad can reach millions of people, not within a narrow scope, but anywhere around the world in a short time and at a low cost compared to the expected results, but the following should be taken into consideration:

• Make short videos: No one wants to watch a promotional video longer than two minutes

• Use the correct and most searched hashtags and keywords for real estate offers

• Use an attractive description for the video that includes the most searched keywords

• Post videos across different social media platforms

3D designs

If you are looking for new ideas for marketing real estate in creative and unique ways, you can use 3D designs, whether in the form of a video clip or 3D images of the property. The importance of this method stems from the simplicity and elegance that characterizes it and its great ability to attract the attention of property seekers with complete ease.

Advertising campaigns through influencers

We move to one of the most important methods of modern real estate marketing, which is advertising real estate through influencers. If you own a real estate company and a large budget for marketing, we advise you to seek the help of some famous actors who have a large fan base in the required area at the very least, as they can appear in an advertisement. Promotional real estate marketing for the real estate units of the real estate project you wish to market.

Virtual tours

One of the most popular modern real estate marketing methods is to rely on virtual tours, as the buyer can explore the property without having to visit it. This option is a step ahead of competitors!