Etisalat Misr pumping new investments worth 6 billion pounds in 2023
Etisalat Misr's strategy over the next year is based on several axes aimed at continuing to transform it from a telecom company into an integrated technology company, to include several new entities under its umbrella.
Shrouq
Ahmed Yehia, CEO of the Individuals Sector at Etisalat Misr, said that the company adopts the implementation of an integrated and sustainable strategy in the Egyptian market during the coming period.
The company is based on a package of integrated communications and technology services in order to present the model of the leading and integrated parent group in the Egyptian market, in support of the state's plans in several areas, including achieving digital transformation in various sectors in order to support efforts to achieve Egypt's Vision 2030.
6 billion pounds to develop the network
Yehia added, in an exclusive interview, that the company's plan for the next year 2023 aims to inject new investments worth between 5 and 6 billion pounds in developing the network and improving the quality of service in a way that meets all customers' needs at the best prices and achieves luxury and permanent connection with unprecedented quality.
This comes in addition to supporting investment in future technologies such as the Internet of Things, artificial intelligence technology, cloud computing, and smart city services.
Integrated technology company
Etisalat Misr's strategy over the next year is based on several axes aimed at continuing to transform it from a telecom company into an integrated technology company, to include several new entities under its umbrella.
This comes in support of the state's plans in several areas, including achieving digital transformation in various sectors, in order to support efforts to achieve Egypt's Vision 2030.
As well as enhancing financial inclusion mechanisms by providing many solutions to digitize financial services, consolidating the company's position in the technological investment sector, digital services and investment in future technologies, and providing new services to enhance financial inclusion plans in light of the development of communications services under a special umbrella.
There are new legislations that contribute to supporting electronic payments, and measures taken by the Central Bank to expand these services, as the expansion began in the field of financial technology services, especially since the market still lacks many services, and many residents do not deal with banks.
