Competing against big brands is your own choice

HOW TO BUILD A BIG BRAND WITH LOW COST IS A COMMON QUESTION IN EACH INDUSTRY

ARE YOU COMPETING AGAINST BIGGER BRANDS WITH DEEP POCKETS?

If your answer was yes then you need to keep reading. Most businesses cannot afford to build a big brand through mass media but use a lower budget tool instead of that, which for sure includes lower cost digital advertising campaigns, that return with lower effective or profitable ... Using the latest marketing effectiveness data and research, we will explain how businesses and startups can build a big brand on a smaller marketing budget.

Big Brands grow because they have the resources to chase both current & future customers at the same time while small & unprofessional ones only focus on existing clients that had a current demand

Most of people who are future customers, don t even know that you exists & aren t aware that your product is a something they need .. Statistics says that up to 95% of business clients are not in the market for many goods & services at any one time. they even don t know that they will be a customer one day

SO HERE WE CAN ASK HOW DO THEY DO IT

So here we can ask HOW DO THEY DO IT this could happen by chasing every potential chance, investing their budget in high audience channels as TV, Mass Media, Billboards, Conference & Events, Influencers & roadshow all of that channels provide the widest possible reach Digging deep with the community to get nearer of the clients & target more & more 

To build a big Brand you need to forget about using only the hard selling technique, but use story telling messages, informative & infographical messages that educate the client about your service & product

EMOTIONAL CAMPAIGNS GET A STRONGER, LONG TERM BUISNESS IMPACT, PROFITABLE WITH LOW COSTS

As a result big brands think more wisely they convert existing today demand & build a pipeline of future demand for tomorrow, however this may sound costy .. going after everyone at all the possible & different ways is really, really very expensive & costs alot of effort & money beside a manpower so it gives bigger brands an unfair opportunity

SO WHAT TO DO AS A SMALL BRAND TO COMPETE

While large corporations like Coca-Cola (the color red is their branding story), or McDonald’s can spend millions of dollars for building a strong brand, and small businesses cannot afford the same. They have a limited budget, tight cash flow, and mounting expenses. Within this chaos, they need to create a brand for themselves as well, and indeed, this is not an easy task. But not impossible. Social media revolution, makes building brand awareness for small businesses possible

cheap, and very doable, even without an army of branding experts. All you need is a plan, a strong will, and an intense desire to make a dent in the universe via your own branding story. You can build a brand through internal elements and through external elements and in most cases internal elements are free. Here are Six low-cost brand building strategies which will help small businesses to create their own story efficiently, and effectively with long term benefits:

1.     Website/ Blog / Podcast / Vlog A blog or a website is probably the cheapest and yet most powerful branding technique right now, for small businesses. There are billions of searches online, daily, and the trend is only increasing as more and more people come online. While you can also start a podcast that can make your voice reach more client act as most of social media as a one of your marketing tools to reach your existing & future clients.

2.     Trigger Emotions in your Customers Based on your history of launching your business, you need to create a voice, an identity, a message which will make your audience feel invested in your brand. 

3.     Develop a Visual Identity that Resonates When it comes to branding, then visual identity is a must. It was important 200 years ago, and it’s relevant now as well because human beings are visual creatures. They may forget the exact visuals they have seen years back, but they will never forget the message which those visuals broadcasted. 

4.     Offer giveaways with a Purpose Small, inexpensive brandable gift items such as pens, cardholders, caps can stay with your audience for a long time and will keep reminding them about your brand building story. 

5.     Use Email Marketing when it comes to low-cost brand building strategies for small businesses, then Email marketing importance cannot be ignored.